Christie and I are pretty much always either at home or at work. So neither of us really has any need for a smartphone. But it'd be really nice to have one during our upcoming trip to DC. ATT should start a program for occasional users where you can rent an iPhone for a week or two. Price it cheap enough to be attractive to people like Christie and I, but not so cheap that people would do it instead of buying an iPhone.
I think it'd be a win for the company, as lots of people might try them for a week and decide they can't live without it.